Excalibur Radon Mitigation
Web Design & Development
Project Overview
Excalibur does one thing. Radon. In a market where most radon work gets sold as a sideline by home inspectors and general remodelers, that focus is the whole competitive argument, but it only counts if a visitor can tell the difference in the first ten seconds. The harder problem was the subject itself. Radon is invisible, the units mean nothing to a homeowner, and the honest version of the pitch involves lung cancer numbers. Lean too hard on that and the site reads like a scare ad. Leave it out and nobody has a reason to act today. The site had to teach a stranger what a picocurie is, show that the crew measures before it drills, and stay calm the entire way down the page.
Website Features:- SEO Optimized
- Responsive Design
- Free Estimate Request Form
- Interactive Coverage Map
- FAQ Accordion
- Google Analytics Setup
Project Deliverables
I designed and developed a custom site that treats education as the conversion path. A stat band near the top anchors the four numbers that actually mean something: the EPA action level of 4.0 pCi/L, the estimate that one in fifteen US homes is affected, the ANSI/AARST standard the systems are built to, and the four to eight hours a typical install really takes. A cutaway diagram shows soil gas entering through slab cracks and leaving through the vent stack, which does more work than three paragraphs would. A two column section states the risk plainly on one side and the fix on the other, so the page never leaves someone alarmed without an answer in front of them. Below that, a five step walkthrough runs from the first call through post installation testing, an eight point trust grid handles the objections that surface after the quote, and an FAQ covers cost, timeline, and the electric bill question the crew fields every week. Two deep service pages carry mitigation and testing, with anchored sections for real estate deadlines, new construction rough-ins, and commercial buildings. Thirteen community pages and an interactive coverage map let someone in Florence or Anderson Township confirm in a second that Excalibur runs their street.
- Custom Website Design
- Radon Education Sections
- 13 Community Service Area Pages
- Interactive Coverage Map
- Deep Service Pages
- Free Estimate Funnel
- Local SEO Optimization
- Fast-Loading Performance
- Hosting & Deployment Support
Have A Project Need Like This?
You have needs that can most likely be solved with a well built website and wholistic digital marketing plan. If you have a project similar to this one and you'd like to talk more, fill out the contact form below!
Strategize & Plan
Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
Design For Results
Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.
Create resources and other pieces that will aid in the website development process such as lead magnets.
Develop For Launch
Develop the website on a private server so that you don't need to worry about down time.
Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.
Maintain & Protect
Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.
Keep me in your corner to update, modify, or change the website.
Know and understand how well your website is performing.
Grow & Be Found
Work to get to the top of Google and other search engine results for key terms and search terms.
Grow your authority and visibility for local search optimization, no matter your home town.
Establish Your Authority and Credibility
Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.
Establish your authority as the industry leader for your field in your local area.
Reach Out To Get Started
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