Case study · Radon mitigation, Cincinnati
Excalibur Radon Mitigation.
Radon only, and it shows.
A specialist competing against home inspectors and remodelers who sell radon as a sideline. The site has ten seconds to make that difference obvious.
Teaching an invisible problem without scaring anyone
Excalibur does one thing. In a market where most radon work gets sold as a sideline, that focus is the whole competitive argument, but it only counts if a visitor can tell the difference immediately.
The subject itself is the harder problem. Radon is invisible, the units mean nothing to a homeowner, and the honest version of the pitch involves lung cancer numbers. Lean too hard on that and it reads like a scare ad. Leave it out and nobody has a reason to act today.
Education as the conversion path
A stat band anchors the four numbers that actually mean something, and a cutaway diagram does more work than three paragraphs would.
The parts that do the work
98 on Lighthouse desktop
Run it against the live site yourself. The score below is Lighthouse's own report, not a graphic we drew.
Want one like this?
$99 a month, nothing down, one to two weeks to build. Call and I will tell you straight whether a new site is what you actually need.
