Case study · Wellness retail, Cincinnati
Roots Seeds & Oils.
From holding page to storefront.
A Cincinnati wellness brand offering natural products for holistic health and self-care, grown through local events and word of mouth.
A shop that said it was under construction
Growth was coming from local events and word of mouth, and the site was a holding page: an under-construction banner where the shop should have been, with a small welcome panel beneath it.
They needed somewhere customers could browse the range, learn the story, and buy, plus room to sell to stockists as the product line expanded.
Browse, then buy
Clean product presentation with the catalogue reachable from the homepage rather than buried.
The parts that do the work
Roots Seeds is built on Shopify rather than the hand-coded Eleventy stack most of the portfolio uses, because selling physical stock with stockist pricing is what Shopify is genuinely good at.
Want one like this?
$99 a month, nothing down, one to two weeks to build. Call and I will tell you straight whether a new site is what you actually need.
