Case study · Artist management and record label, Cincinnati
South Coast Music Group.
Every artist, findable by name.
An artist management and music company representing a growing roster of recording artists and producers, including DaBaby and Toosii.
Fans search for names, not labels
They needed a site that looked the part: bold, modern, and built to put the talent front and centre. Just as important, they needed to be found.
Fans search for artists by name, and the old setup was not surfacing those pages in Google at all. Every name on the roster was a search happening somewhere with nothing of the label's to land on.
A page for every name
Dedicated pages for each artist and producer, so every name a fan types has somewhere real to arrive.
The parts that do the work
94 on Lighthouse desktop
Run it against the live site yourself. The score below is Lighthouse's own report, not a graphic we drew.
1,572 sessions in four months
Google Analytics, since tracking began.
- 1572 sessions since tracking began
- 4 months of data
- 55% from direct
Google Analytics 4, 2026-08-20.
This is an audience number, not a lead number. A label's site is a destination for fans and press rather than a quote funnel, so traffic and the roster ranking are the honest measures of whether it worked.
Want one like this?
$99 a month, nothing down, one to two weeks to build. Call and I will tell you straight whether a new site is what you actually need.
