Case study · NAPA auto repair, Clifton
University Auto Service.
40 years in Clifton, finally findable.
A NAPA authorized shop at 2218 Clifton Avenue, minutes from the UC campus. Rebuilt on Eleventy, scoring 100 in every Lighthouse category on desktop, and turning 17 of every 100 visits into a quote request.
A reputation that existed everywhere except online
For over 40 years Randy and his team of ASE certified mechanics have been doing honest, no-nonsense car care for students, faculty and Clifton residents. The reputation was already there. What they needed was a site that matched it: straightforward, trustworthy, and built to turn a search into a booked job rather than just look tidy.
The audience makes the problem specific. A student whose car will not start is searching on a phone, between classes, and comparing three shops at once. Whatever answers fastest and looks most legitimate wins the call.
Dark, bold, and built for a phone first
A no-frills shop should not get a delicate website. The aesthetic reflects the personality: heavy type, high contrast, and the phone number never more than a thumb away.
The parts that do the work
Click-to-text is the one worth singling out. It is not standard on a repair shop site, and it fires 57 times in 90 days. A student will text a shop at 9pm who would never phone one.
100 across the board
Hand-coded, no WordPress, no page builder, no plugin stack. This is what that buys, and you can check it yourself in fifteen seconds.
17 in every 100 visits asks for something
Google Analytics, trailing 90 days. Sessions and conversions are counted over the same window, so the rate between them means what it says.
- 91 quote and booking requests, last 90 days
- 17.2% of visits became one
- 529 sessions in the same window
Google Analytics 4, 2026-08-20. Tracking began 202604.
For context, a local service site converting above 5% is generally doing well. The traffic itself is modest, a few hundred visits a quarter, and that is the honest shape of a neighbourhood repair shop. The point is not volume. It is that the visits which do arrive turn into work.
Want the same for your shop?
$99 a month, nothing down, one to two weeks to build. Call and I will tell you straight whether a new site is what you actually need.
