Affinity Utilities
Concrete contractor, Cincinnati
Split into residential driveways and commercial flatwork, because the two buyers ask completely different questions.
Contractor Website Design in Cincinnati:
where the work does the selling.
A contractor is hired on evidence. Photographs of finished jobs, a clear sense of the size of work you take, and a site that does not look like it was built by someone who has never been on a site.
- 5.0 Google rating
- 23 reviews
- 22 sites built
- #1 in the Cincinnati map pack
- 1-2 wks to build
What matters
Four things that decide whether a Cincinnati contractor site works
Residential and commercial are two businesses wearing one name. A homeowner planning an addition and a facilities manager sourcing a bid want opposite things: one wants reassurance and photographs, the other wants scope, insurance limits and a bid contact. Sent to the same page, both leave. Affinity Utilities is split exactly this way and it is the single biggest structural decision on that build.
The gallery is the sales pitch, so it has to load. Contractor sites are the worst offenders for enormous unoptimised photographs. Forty images at four megabytes each is a page nobody on a phone ever sees. Every image is converted and sized properly, which is the difference between a gallery that sells and a gallery that is a bounce.
Say what size job you want. The most valuable sentence on a contractor site is usually the one that turns work away. Naming a typical project range costs you the calls about a fence panel and wins you the people with a real budget who were trying to work out whether to bother you.
Licensing, insurance and bonding belong on the page. Not in a PDF, not on request. Anyone comparing three contractors is checking this, and the one who makes it easy to check looks like the one with nothing to hide.
Included at $99 a month
Pages 10 to 15
Built with hand-coded
Money down $0
Setup fee none
Hosting, SSL, domain included
Content updates unlimited
Maintenance and security included
Monthly reporting included
Build time 1 to 2 weeks
Term 12 months
Notice to cancel 30 days
You own the site after 12 months
Guarantee 100% satisfaction
The work
Cincinnati builds you can go and check
These are live Cincinnati builds in construction and the trades. Open them and check the work.
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Forestry mulching and land clearing, tri-state
Equipment-led pages for a service most people cannot picture until they see it done.
EB Homes Painting
Residential painting, Cincinnati
Gallery-led, built so finished work does the selling instead of adjectives.
Questions
What contractors ask
Do you build sites for both residential and commercial contractors?
Yes, and usually the same site has to do both. The structure matters more than the design here: the two audiences need separate paths from the very first screen, or each one reads copy written for the other.
How many project photos should the site have?
Fewer than you want, chosen better. Twelve strong, properly captioned projects outperform sixty snapshots. Every one gets compressed and sized, so the gallery loads on a phone on site rather than only on your office wifi.
Can you show project details without naming the client?
Yes. Scope, timeline, materials and location at neighbourhood level tell the story without breaching anything. Plenty of commercial clients will not be named, and that does not stop the project being useful proof.
Do I need a page for each service?
For the services people search by name, yes. Concrete flatwork, excavation, land clearing and remodelling are separate searches. A single what-we-do page covering everything ranks for nothing in particular.
What about bid requests from the site?
Give commercial its own contact path with the fields a bid actually needs, separate from the homeowner form. One generic form serving both produces bad data from both.
Tell me about the business
Four questions on the form, or call and we can work out in fifteen minutes whether this fits.
