Jireh Integrated
Pastoral counseling and DODD advocacy, Cincinnati
A credentials-first structure for a practice where trust is the whole decision.
Someone deciding whether to call a lawyer will read your site several times without ever contacting you. They are not comparing designs. They are working out whether you have handled their exact situation before.
A page per practice area, written like a practice area. Family law, criminal defence, personal injury and estate planning attract completely different people in completely different states of mind. A single practice-areas page with four paragraphs on it competes for none of those searches and reassures none of those readers.
Credentials belong where they can be verified. Bar admissions, the year of call, courts you appear in, and any specialist certification, stated plainly. This is a category where Google weighs demonstrable expertise heavily, and more importantly where a nervous reader is actively looking for a reason to trust or discount you.
The first contact has to feel low commitment. Ringing a lawyer feels like an admission that something has gone badly wrong. A consultation described in specific terms, what it costs, how long it takes, what happens afterwards, removes far more friction than a bigger contact button ever will.
Write the answer, not the disclaimer. Most firm sites are so hedged they say nothing. The pages that actually bring in work answer the question the visitor typed, in plain language, and then explain why the specifics of their situation need a conversation. Caution is right. Silence is not the same thing as caution.

No law firm on the client list yet, and this page will not fabricate one. These are Cincinnati builds where credentials and careful language carried the decision.
Pastoral counseling and DODD advocacy, Cincinnati
A credentials-first structure for a practice where trust is the whole decision.
Commercial cleaning, Cincinnati and Northern Kentucky
Commercial service pages written for a facilities manager, not a homeowner.
Radon mitigation, Cincinnati
Thirteen service-area pages and an interactive coverage map, driven from one data file.
No, and you should be wary of anyone who says yes. Practice area copy needs to come from someone who can be held responsible for its accuracy. The structure, the questions each page has to answer and the editing are ours. The substance is yours.
One for each area you genuinely want work in, and none for the areas you take reluctantly. A firm claiming nine practice areas with a paragraph each reads as a firm with no focus, and it ranks that way too.
They are frequently the most visited pages on a firm site. Someone referred to you by name goes looking for you specifically. A bio with real detail, cases handled at a general level, education, admissions and something human, does a lot of work.
Where the structure is publishable, yes. Flat fee work, contingency percentages and consultation cost can all be stated. Hourly work with genuine variance can be explained rather than priced. The goal is that nobody has to call to find out how you charge.
Ohio has specific requirements about how firms may describe themselves and their results. We build the site so required disclaimers sit where they belong, but you are responsible for confirming the claims comply. It is your bar card.
Four questions on the form, or call and we can work out in fifteen minutes whether this fits.